Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 30 MARCH 1975 | Saint Hill Manor, East Grinstead, Sussex HCO POLICY LETTER OF 30 MARCH 1975 |
PR AND INFORMATION | PR AND INFORMATION |
PR brings things to the notice of a public. | PR brings things to the notice of a public. |
In order to do that, the PR himself has to notice things. | In order to do that, the PR himself has to notice things. |
There is no “ivory tower” in PR. | There is no “ivory tower” in PR. |
One has to know what is going on. | One has to know what is going on. |
To do that a PR has to be on info lines and has to know accurately (not by gossip, which is a public’s action). | To do that a PR has to be on info lines and has to know accurately (not by gossip, which is a public’s action). |
In writing a release or furnishing a campaign, a PR has to do his homework. He can’t rely on guesses or faking the data if he is to succeed. | In writing a release or furnishing a campaign, a PR has to do his homework. He can’t rely on guesses or faking the data if he is to succeed. |
Information, collection of, on any subject is a first-step must in any PR action. | Information, collection of, on any subject is a first-step must in any PR action. |
This includes surveys. But there are other sources of info than surveys. | This includes surveys. But there are other sources of info than surveys. |
He notices things and handles. | He notices things and handles. |
He finds out the data before he acts, | He finds out the data before he acts, |
The PR has to be the person in the know. | The PR has to be the person in the know. |
Founder | Founder |