About the most involved employment of PR is its covert use in destroying the repute of individuals and groups.

More correctly this is technically called BLACK PROPAGANDA.

Техника долгосрочной пропаганды, используемая социалистами (как и коммунистами, и нацистами) представляет интерес для тех, кто занимается СО. Я не встречал упоминаний о ней в литературе по СО. Но эти данные устно циркулируют в разведывательных кругах и постоянно используются в настоящее время.

Basically it is an intelligence technique.

Трюк состоит в том, что ЗНАЧЕНИЯ СЛОВ ИЗМЕНЯЮТСЯ В ПОЛЬЗУ ПРОПАГАНДИСТА.

It can be a serious error to cross Intelligence and PR.

Самым простым примером является слово КАПИТАЛИСТ. Когда-то оно означало «человека, который получает доход от ссуживания денег взаймы под процент». В экономике данное определение до сих пор является верным. Из-за пропаганды капиталист превратился в обладателя капитала, инвестирующего в бизнес (что делает его собственником, а не банкиром), а в настоящее время – это человек, эксплуатирующий других, провоцирующий войны и подавляющий рабочих! Короче говоря, слово меняет свое первоначальное значение усилиями тех, кто пытается присвоить все в своей стране под видом того, что именно они и есть лучшие друзья рабочих. В условиях тоталитарного социализма необходимо искоренить частных собственников, чтобы самим захватить все, что можно. Отсюда такое интенсивное желание придать словам «капиталист» и «капитализм» другое значение.

These are two different fields. They have two distinctly different technologies.

Примеров тому существует великое множество. И это вовсе не «естественные» изменения в языке. Они происходят в результате тщательно спланированной и организованной пропаганды с целью заполучить благосклонность общественности для выгоды тех, кто проводит эту пропаганду.

A PR man must also know something of intelligence technology. Otherwise one day he will be left gaping.

Путем достаточного повторения измененного значения, можно изменять общественное мнение измененным значением слова.

Intelligence is intelligence. PR is PR.

Такая технология хороша или плоха в зависимости от конечной цели, которую преследует пропагандист.

When you gather information by intelligence procedures and at once employ it for PR, the result is likely to be poor.

Термины «психиатрия» и «психиатр» легко переделываются в «антиобщественного врага народа». Это вычеркивает психиатра-маньяка из списка предпочитаемых профессий. Это хорошее применение технологии, потому что за последнее столетие психиатрия установила рекорд негуманного отношения к людям.

It is not that it isn’t done. It’s that it isn’t very effective. Also it is an act of desperation.

Изменение значений слов производится путем ассоциирования со словом иных, чем задумывалось, эмоций и символов.

PR IS OVERT.

И Американская медицинская ассоциация, и Национальная ассоциация психического здоровья в Англии и Южной Африке и «Британская психологическая ассоциация» в Австралии очень много работали для того, чтобы изменить значение саентологии в общественном сознании.

INTELLIGENCE IS COVERT.

В связи с этим происходят две вещи: саентологи изменяют значения слов «доктор», «психиатрия» и «психология» на «нежелательные антиобщественные элементы» и пытаются стабилизировать истинное значение слова «саенгология».

PR is at its best when it begins and ends overtly.

АМА даже заставила американские словари изменить значение «Дианетики» на «псевдонауку из научной фантастики».

Intelligence is best when it begins and ends covertly.

К счастью, общественность не чтит и не откликается на призывы средств массовой информации. Средства массовой информации полагают, что направляют общественное мнение, но фактически могут вызвать обратный эффект.

PR with an open demand by known authors, a demonstration, a conference is normal PR.

«Капиталистическая АМА пытается отвратить народ от той пользы, которую приносят новые открытия, подобные саентологии, поскольку они могут положить конец громадной выгоде, получаемой АМА от психосоматических болезней людей», - так можно изменить обратно измененное значение слова. Необходимо обнаружить пропагандиста, обратить на него внимание общественности и разоблачить его, чтобы пресечь подобные попытки изменения значения слов. Пропагандиста необходимо заклеймить и заставить прекратить попытки изменять значения слов, используя для этого стандартную готовую кампанию СО.

Intelligence trembles on the edge of PR when filched data explodes a storm in the public. It recoils when the authors are then known.

Также можно использовать изменение значений слов путем разоблачения попытки изменить значение слов.

Black Propaganda is, in its technical accuracy, a covert operation where unknown authors publicly effect a derogatory reaction and then remain unknown.

Примером может служить слово «психология».

The effect of Black Propaganda is largely wiped out by, “Oh, it was the Germans who set them up.”

Вебстерский международный словарь английского языка 1829 года издания дает следующее определение: «Психология - трактат или положение о человеческой душе; доктрина о природе и свойствах души».

So PR enters intelligence in this way: One finds who set up the Black Propaganda and explodes that into public view.

Вебстерский словарь высшей школы 1892 года издания: «Психология - возможности и функция души».

This use of PR is almost that of an auditor to the group. One is disclosing hidden sources of aberration.

Третий международный словарь Мерриам Вебстера 1961 года издания: «Психология - учение о разуме, умственных возможностях или деятельности; изучение биологического организма (такого как человека) и его физического и социального окружения».

To use intelligence to find where they hid the body and then flip over into wide publicity is not very powerful in actual practice. There better be a body there and one better tell the police, not the public.

Где-то по пути человек потерял свою душу!

If there are no effective police, then one has the problem of police action. Exploding it to the public, ideally, is an effort to make the public a vigilante committee. Modern publics seldom rise this high. Educated publics seldom explode to the explosion.

Мы находим точное место, когда это произошло, и обнаруживаем, что в 1879 году профессор Вундт, находясь под влиянием Бисмарка в период наибольшего германского милитаризма, пытался разработать философию, которая могла бы побудить солдат убивать людей. И мы обнаруживаем, что Гегель, «великий» немецкий философ, идол суперсоциалистов утверждал, что ВОЙНА ЖИЗНЕННО НЕОБХОДИМА для нормального умственного здоровья людей.

A PR man who thinks of taking Blitz & Company’s crimes to the public is really just dreaming hopefully — without foundation. It may or may not hurt Blitz. It might recoil. The ability of the public to stand around and look stupidly at a dripping-handed murderer without doing a thing about it is a symptom of our civilization. They ought to act. They don’t. You can form an opinion amongst them but governing bodies won’t consult it.

Исходя из этого, мы можем изменить значение современной психологии и определить ее как немецкую милитаристскую систему, используемую для настроя людей на войну и субсидируемую в американских и других университетах в те времена, когда правительство испытывает трудности с набором на военную службу. Разумное обсуждение того, почему «им» пришлось продвигать психологию, естественно, станет способом изменения значения слова с уже измененным значением, слова «психология».

Exposure is not an effective road to action. It can be to opinion. It is slow.

Для того, чтобы изменить значение слова, необходимо, чтобы новое определение повторялось как можно чаще.

Then what is effective?

Поэтому необходимо изменить значения медицины, психиатрии и психологии в отрицательную сторону, и определить дианетику и саентологию в положительную сторону.

Итак, говоря о терминах, происходит настоящая битва за то, чтобы общественность поверила именно вашему определению, а не тому, которое предлагает оппозиция.

By definition Intelligence is covert. Under cover. If it is kept so all the way, it is effective.

В этой технике пропаганды постоянное, непрекращающееся повторение является ключом к успеху.

When Intelligence surfaces, it becomes very ineffective.

Надо знать, как это делать.

Threat and mystery are a lot of the power of intelligence. Publicity blows it.

Take the Red Orchestra, World War II, Stalingrad Campaign. In Berlin Schulze-Boysen and other highly placed Russian agents got the whole German plan of the battle that was to Stalingrad. Brilliant and covert intelligence. They passed it to the Russians. Brilliant and covert comm. The boss at Center in Moscow put the ring’s names and addresses in a code radio message. The Germans of course broke the code. The Germans rounded them up and messily executed them on meat-hooks. The Germans had no other battle plans but contemplated not attacking Stalingrad that way. This put the whole coup at risk. Then the Germans did use the plans the Russians knew and that was the beginning of the end of WW II.

So TWO exposures threatened the success of this intelligence coup. One was the stupid radio message. The other was the realization the Russians had the battle plans.

Exposure is the basic threat of intelligence.

PR is the willful broadcast of information.

The two don’t mix well.

Possibly used since the morning pale of history, Black Propaganda was developed by the British and German services in World War I into a fine art.

The word “propaganda” means putting out slanted information to populations.

One propagandizes the enemy population or one’s own or neutrals.

In popular interpretation it is a parade of lies or half-truths or exaggerations.

PR and advertising technology and mass news media are employed as well as word of mouth and posters.

The trouble with it is that it can often be disproven, discrediting the utterers of it.

It may serve the moment but after a war it leaves a very bad taste.

If one is engaging on a campaign of this nature, its success depends on sticking to the truth and being able to document it.

The entire black propaganda campaign conducted for 21 years against Scientology began to fold up in its 16th year because never at any time did its instigators (a) have any factual adverse data or (b) tell the truth.

The Scientology movement continued if only by heroic means and much sacrifice.

But at last nobody of any note believed the propaganda.

The attackers pulled in on themselves a counter-attack based on penetrating, horrible, documented truth.

It required intelligence-like tactics to discover who it was exactly.

The “dead agent caper” was used to disprove the lies. This consisted of counter-documenting any area where the lies were circulated. The lie “they were...” is countered by a document showing “they were not." This causes the source of the lie and any other statements from that source to be discarded.

That real trouble and damage was caused Scientology is not to be discounted. The brilliance of the defense was fantastic. The depth and inroads the propagandists reached was alarming. BUT THEY DIDN’T MAKE IT.

Some Black Propaganda campaigns have won in other areas, not Scientology.

The British got the US into World War I with Black Propaganda, despite a president elected on a peace platform.

Many individuals have been destroyed by Black Propaganda. Wilhelm Reich was, by the lies and violence of the FDA.

So Black Propaganda is not a certain-result technology. It is costly. It makes fantastic trouble.

Essentially it is NOT a PR campaign. It is a cross between PR and Intelligence.

The technique is

A hidden source injects lies and derogatory data into public view.

Since it is a hidden source, it requires an intelligence approach to successfully end it.

In the meanwhile the “dead agent caper” is the best tool to counter it.

Legal action can restrain such a campaign but is chancy unless one knows the source or at least has counterdocuments. It is risky solely because “law” is unpredictable. However, legal action has a definite role in restraining, not in ending, such a campaign.

A good policy when faced with a Black Propaganda campaign is to defend as best you can (dead agent and legal restraints) while you find out (intelligence) WHO is doing it. Then, confrontation can occur. Finding and suing false whos can make things much more involved.

Black Propaganda counter-campaigns are inevitable. One engages upon them whether he would or not. These are engaged on while one narrows down the area to an exact WHO. For instance, one knows the whatsits are attacking one. Thus he can counter-attack the whatsits. But what are the whatsits exactly, and to whom are they connected, and exactly WHO (an individual always) is keeping it going? These last three have to be answered eventually. And that requires an intelligence type search.

So there is where intelligence and PR cross.

When PR goes into Black Propaganda (hidden source using lies and defamation to destroy) it has crossed intelligence with publicity. They don’t mix well.

The action is risky to engage upon as it may run into an ex-intelligence officer or trained intelligence personnel. It may also run into a dead agent caper or legal restraint.

Anyone engaging in Black Propaganda is either using a wrong way to right a wrong or confessing he can’t make it in open competition.

Outright Protest PR, based on facts, is a legitimate method of attempting to right wrongs.

It has to be kept overt. It has to be true.

Protest PR can include demonstrations, hard news stories and any PR mechanism.

Minorities have learned that only Protest PR can get attention from politicians or lofty institutions or negligent or arrogant bosses.

Where Protest PR is felt to be a necessity, neglect has already occurred on the issues.

The riots of Panama some years ago were very violent, verging on open war. This followed the negligence of the US in negotiating new treaties, a matter arranged for long ago and arrogantly skipped for several years by the US.

The slaves were freed in 1864 but were either misused or neglected for the next century and finally became a key racial problem full of demonstrations and riots and social unrest. Imperfect redress of wrongs following these then continued the riots. This is probably the biggest PR mess of the last century and a half, wobbling this way and that. It is still in the stage of Protest PR, possibly because it went so very, very long unhandled.

The only real recourse these people had was Protest PR. Recently, black congressmen were refused audience by the President and had to stage a demonstration before it was granted. But Protest PR did obtain an audience.

The silliest idea of modern times is conscription. Drafted soldiers might possibly be excused as a levee en masse but not as the habit of government in peace and war just to overcome their lack of ability to make the country worth fighting for and the armed services a stable attractive career. This is all the more foolish since hardly anyone in history ever had any trouble recruiting an army that could pay for one. Even Gibbon remarks on it as an amazingly easy thing to do in any civilization. And that is true today.

So conscription is continued. Facing every young man with an arbitrary military future was a bad thing. Napoleon invented it and he lost.

Protest PR was the answer used to contest it. Met by force and violence, it has not halted.

Somebody will have to give the country a nobler cause more decently prosecuted, will have to better the services and conditions and will have to admit men without demanding their right names or perfect physique and make them immune to recall for civil offenses. Probably that army would fight well. Conscript services are too expensive, too inefficient and too ready to revolt for any sane government to use them. But here this unhandled wrong has to resort to Protest PR.

So Protest PR has its place. It is a fine art. It is the subject of fantastic skill and tech.

It is not good. But it does work and it is used as a last resort when normal hearings and good sense fail.

When money and force lead and opinion leaders are unheeded, when special privilege enters management or government, Protest PR, the strike, the demonstration, is the tool employed.

If that doesn’t work, or if it is crushed, subversive actions, general intelligence actions, Black Propaganda and other evils occur.

PR used soon enough can avert much of these consequences.

But there are always two in any fight and the other side may not want to live and so set themselves up.

Intelligent early PR is the best remedy. But it is not always possible.