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SCANS FOR THIS DATE- 720603 - HCO Policy Letter - Promotion Allocations [PL024-044]
CONTENTS PROMOTION ALLOCATIONS HANDLING PROMOTION RESTRICTIONS PROMOTION ALLOCATION CHECKLIST,
PURPOSES OF
CONCLUSION ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL
ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL
ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL
ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL
ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL
ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL
ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL
CENTRAL ORGS ONLY
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL
SAINT HILL ORGS ONLY (SHUK, SHDK & ASHO)
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL
ADVANCED ORGS ONLY (AOUK, AODK, AOLA)
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL
ADVANCED ORGS ONLY (AOUK, AODK, AOLA)
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL
ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL
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HUBBARD COMMUNICATIONS OFFICE
Saint Hill Manor, East Grinstead, Sussex
HCO POLICY LETTER OF 3 JUNE 1972
HUBBARD COMMUNICATIONS OFFICE
Saint Hill Manor, East Grinstead, Sussex
HCO POLICY LETTER OF 3 JUNE 1972
RemimeoRemimeo
AGsAGs
AGFAGF
FBOsFBOs
FP MembersFP Members
Finance Series 13Finance Series 13

PROMOTION ALLOCATIONS

PROMOTION ALLOCATIONS

The Policy Letter which brought about
this Policy Letter and the Checklist is
HCO PL 20 May 72 “Types of Promotion”
The Policy Letter which brought about
this Policy Letter and the Checklist is
HCO PL 20 May 72 “Types of Promotion”


WARNING: ANYONE WHO THINKS THAT HE CAN RUN UP A BULK MAIL STAT BY MAILING OUT FLIERS AND BITS OF PAPER TO THE ENTIRE CF INSTEAD OF MAGAZINES, IS C-R-A-S-H-I-N-G YOUR ORG.

WARNING: ANYONE WHO THINKS THAT HE CAN RUN UP A BULK MAIL STAT BY MAILING OUT FLIERS AND BITS OF PAPER TO THE ENTIRE CF INSTEAD OF MAGAZINES, IS C-R-A-S-H-I-N-G YOUR ORG.

The fact that orgs in the PAC area were using their Income to send out tons of “Bulk Mail” to anybody and everybody to get the GI up but had overlooked the ghastly fact that this “Bulk Mail” wasn’t raking in a cent and their Cash/Bills were worsening, brought about the following Investigation which resulted in this Policy Letter being written.

The fact that orgs in the PAC area were using their Income to send out tons of “Bulk Mail” to anybody and everybody to get the GI up but had overlooked the ghastly fact that this “Bulk Mail” wasn’t raking in a cent and their Cash/Bills were worsening, brought about the following Investigation which resulted in this Policy Letter being written.

POLICY: OEC Volume II.

POLICY: OEC Volume II.

SITUATION: Orgs sending out huge quantities of Bulk Mail with no visible returns.

SITUATION: Orgs sending out huge quantities of Bulk Mail with no visible returns.

INVESTIGATION:

INVESTIGATION:

The majority of orgs have been flooding their CF Publics with scraps of paper selling them one service after the other.

The majority of orgs have been flooding their CF Publics with scraps of paper selling them one service after the other.

One org went so far as to set aside other basic costs to get out massive quantities of Bulk Mail hoping to get the GI up.

One org went so far as to set aside other basic costs to get out massive quantities of Bulk Mail hoping to get the GI up.

But what they got as a result was the bills for the promo, no GI increase and worsened Cash/Bills.

But what they got as a result was the bills for the promo, no GI increase and worsened Cash/Bills.

A SH bent over backwards to get out a Power Flier (one pager) to something like 17,000 individuals in CF and laid out £688 odd to do so. What they got in return was a deteriorating Cash/Bills and a continuing fall off of Power Sales.

A SH bent over backwards to get out a Power Flier (one pager) to something like 17,000 individuals in CF and laid out £688 odd to do so. What they got in return was a deteriorating Cash/Bills and a continuing fall off of Power Sales.

Meanwhile, a real proven income producer for the SH, the Auditor Mag, is mailed out bit and piece style. Little bit this week, little bit next week with a couple of hundred Auditors from last month thrown in for good measure, and so it goes.

Meanwhile, a real proven income producer for the SH, the Auditor Mag, is mailed out bit and piece style. Little bit this week, little bit next week with a couple of hundred Auditors from last month thrown in for good measure, and so it goes.

An interesting graph of an org’s GI and Bulk Mail showed Income going along nicely for 4 months (April-July 71), Bulk Mail crawling along. Income crashes, does not recover, but Bulk Mail goes sailing on up and continues its high trend for about 3 months and then eventually slides on down to the low GI range.

An interesting graph of an org’s GI and Bulk Mail showed Income going along nicely for 4 months (April-July 71), Bulk Mail crawling along. Income crashes, does not recover, but Bulk Mail goes sailing on up and continues its high trend for about 3 months and then eventually slides on down to the low GI range.

A large org has a CF of around 3,700 (very small for such a large org) and has their Address illegally tabbed as follows:

A large org has a CF of around 3,700 (very small for such a large org) and has their Address illegally tabbed as follows:

Book: (1) Town, (2) Suburbs, (3) Out of Town.

Book: (1) Town, (2) Suburbs, (3) Out of Town.

Service Takers: (4) Town, (5) Suburbs, (6) Out of Town, (7) Requests, (8) Odds.

Service Takers: (4) Town, (5) Suburbs, (6) Out of Town, (7) Requests, (8) Odds.

They have not got a hope of communicating to the Public Individual or selling the Service the person needs and wants.

They have not got a hope of communicating to the Public Individual or selling the Service the person needs and wants.

These are just a few examples of the misuse of promotion which have occurred — there are more.

These are just a few examples of the misuse of promotion which have occurred — there are more.

Throughout OEC Vol II there is constant mention and heavy emphasis on (1) Mags and (2) Letters and what effect these two pieces have on Gross Income. Fliers have become an altered importance for Division IIs, and an unusual and costly solution in an attempt to get the Gross Income up. It is to be noted that it is far easier to confront getting out a flier than it is a Magazine and far easier to confront “the public out there” rather than the individual.

Throughout OEC Vol II there is constant mention and heavy emphasis on (1) Mags and (2) Letters and what effect these two pieces have on Gross Income. Fliers have become an altered importance for Division IIs, and an unusual and costly solution in an attempt to get the Gross Income up. It is to be noted that it is far easier to confront getting out a flier than it is a Magazine and far easier to confront “the public out there” rather than the individual.

Munich, the best org in the World, has a soaring GI (making over $11,000 per week). Their Bulk Mail Out averages around the 1,000 mark. Letters Out stat is rising nicely and brings in about a 40-50% response. They are in constant comm with their CF Public, and sell specific services to specific persons.

Munich, the best org in the World, has a soaring GI (making over $11,000 per week). Their Bulk Mail Out averages around the 1,000 mark. Letters Out stat is rising nicely and brings in about a 40-50% response. They are in constant comm with their CF Public, and sell specific services to specific persons.

STATS: Very expensive mail out with huge rising Bulk Mail stats and no returns.

STATS: Very expensive mail out with huge rising Bulk Mail stats and no returns.

WHY: Orgs do not hold to the exact categories of what is mailed to what Publics.

WHY: Orgs do not hold to the exact categories of what is mailed to what Publics.

IDEAL SCENE: Orgs sending proper Bulk Mail out to the correct categories and Publics and finance only authorizing promo allocations based upon those exact categories.

IDEAL SCENE: Orgs sending proper Bulk Mail out to the correct categories and Publics and finance only authorizing promo allocations based upon those exact categories.

HANDLING

HANDLING

Plan: Come down hard and get promo policy forced in and applied.

Plan: Come down hard and get promo policy forced in and applied.

PROMOTION RESTRICTIONS

PROMOTION RESTRICTIONS

1. NO PERSON WHO IS PTS OR WHO GETS NO CASE GAIN MAY BE PERMITTED ON FINANCE LINES.

1. NO PERSON WHO IS PTS OR WHO GETS NO CASE GAIN MAY BE PERMITTED ON FINANCE LINES.

2. HASes MAY NOT SCHEDULE PROMOTION.

2. HASes MAY NOT SCHEDULE PROMOTION.

3. BULK MAIL IS NOT TO CONSIST OF FLIERS. FLIERS ARE FOR STUFFING IN LETTERS OUT, MERCHANDISE SHIPPED, STATEMENTS, INFO PACKS, ETC.

3. BULK MAIL IS NOT TO CONSIST OF FLIERS. FLIERS ARE FOR STUFFING IN LETTERS OUT, MERCHANDISE SHIPPED, STATEMENTS, INFO PACKS, ETC.

4. FLIERS ARE NEVER MAILED OUT AS SINGLE PIECES.

4. FLIERS ARE NEVER MAILED OUT AS SINGLE PIECES.

5. THERE IS TO BE NOT ONE PENNY ALLOCATED FOR BROAD MAILINGS OF FLIERS.

5. THERE IS TO BE NOT ONE PENNY ALLOCATED FOR BROAD MAILINGS OF FLIERS.

6. NO PROMO ALLOCATION HEREAFTER MAY BE GRANTED THAT IS NOT PER THE EXACT CATEGORIES LISTED ON THE ATTACHED CHECKLIST.

6. NO PROMO ALLOCATION HEREAFTER MAY BE GRANTED THAT IS NOT PER THE EXACT CATEGORIES LISTED ON THE ATTACHED CHECKLIST.

7. THIS CHECKLIST MAY NOT BE ALTER-1SED OR CHANGED IN ANY WAY.

7. THIS CHECKLIST MAY NOT BE ALTER-1SED OR CHANGED IN ANY WAY.

8. SHOULD PROMO PRESENTED VIOLATE THIS CHECKLIST, NO GO, SEND IT BACK WITH A BLAST AND A DEV-T CHIT.

8. SHOULD PROMO PRESENTED VIOLATE THIS CHECKLIST, NO GO, SEND IT BACK WITH A BLAST AND A DEV-T CHIT.

9. WHEN PROMO IS PRESENTED TO FP AS PER THE EXACT CATEGORIES OF THE CHECKLIST ONLY THEN WILL THE MONEY BE ALLOCATED FOR PROMO.

9. WHEN PROMO IS PRESENTED TO FP AS PER THE EXACT CATEGORIES OF THE CHECKLIST ONLY THEN WILL THE MONEY BE ALLOCATED FOR PROMO.

10. NO ONE MAY USE THIS HCO PL AS AN EXCUSE NOT TO SEND OUT PROMO, OR THEY WILL REALLY BE IN TROUBLE. IF AN ORG SENDS PROMO INCORRECTLY THEY WILL NOT ONLY BE IN WORSE TROUBLE, BUT WILL ALSO GO BROKE.

10. NO ONE MAY USE THIS HCO PL AS AN EXCUSE NOT TO SEND OUT PROMO, OR THEY WILL REALLY BE IN TROUBLE. IF AN ORG SENDS PROMO INCORRECTLY THEY WILL NOT ONLY BE IN WORSE TROUBLE, BUT WILL ALSO GO BROKE.

11. PROMO MONIES MUST BE PROPORTIONED OUT TO COVER THE VARIOUS TYPES. NONE OF THIS PUSHING ASIDE OTHER BASIC PROMO AND GOING HELL BENT ON NOTHING BUT LETTERS OUT. OR, ONLY GETTING OUT THE MAG AND NEGLECTING EVERYTHING ELSE. ETC.

11. PROMO MONIES MUST BE PROPORTIONED OUT TO COVER THE VARIOUS TYPES. NONE OF THIS PUSHING ASIDE OTHER BASIC PROMO AND GOING HELL BENT ON NOTHING BUT LETTERS OUT. OR, ONLY GETTING OUT THE MAG AND NEGLECTING EVERYTHING ELSE. ETC.

PROMOTION ALLOCATION CHECKLIST,
PURPOSES OF

PROMOTION ALLOCATION CHECKLIST,
PURPOSES OF

1. To establish as firm policy exactly what promotion must be used and that other types of mailed material may not be planned or allocated for.

1. To establish as firm policy exactly what promotion must be used and that other types of mailed material may not be planned or allocated for.

2. To use the same checklist (having obtained the usual basic cost of each item as in an FP No. 1), to service as a basic guide in preparation and approval and FBO allocation against future FPs.

2. To use the same checklist (having obtained the usual basic cost of each item as in an FP No. 1), to service as a basic guide in preparation and approval and FBO allocation against future FPs.

3. Used as a summary sheet for the week’s POs and EPOs, it can be compared by FP Members, AG and FBO to the basic one prepared in (2) above so that all persons involved in FP approval and FBO in particular can be assured that:

3. Used as a summary sheet for the week’s POs and EPOs, it can be compared by FP Members, AG and FBO to the basic one prepared in (2) above so that all persons involved in FP approval and FBO in particular can be assured that:

(a) No promo is proposed or approved which is not on the checklist.

(a) No promo is proposed or approved which is not on the checklist.

(b) Items which are on the checklist are not being neglected.

(b) Items which are on the checklist are not being neglected.

(c) Monthly items such as mags and items such as Reg Packs and info packs which are not printed weekly, are covered by layaside monies so that they can be printed and mailed as required by the Checklist.

(c) Monthly items such as mags and items such as Reg Packs and info packs which are not printed weekly, are covered by layaside monies so that they can be printed and mailed as required by the Checklist.

FBOs AND FINANCE PEOPLE ONLY BELONG ON PROMO LINES TO DEMAND THAT CORRECT PROMO GOES OUT TO THE CORRECT PUBLIC AND TO MAKE SURE THAT INCORRECT PROMO DOES NOT GET ALLOCATED FOR.

FBOs AND FINANCE PEOPLE ONLY BELONG ON PROMO LINES TO DEMAND THAT CORRECT PROMO GOES OUT TO THE CORRECT PUBLIC AND TO MAKE SURE THAT INCORRECT PROMO DOES NOT GET ALLOCATED FOR.

CONCLUSION

CONCLUSION

A lot of money has gone down the drain and a great many individuals have been neglected through the screams of “Get the Bulk Mail Stat up!”

A lot of money has gone down the drain and a great many individuals have been neglected through the screams of “Get the Bulk Mail Stat up!”

There’s a lot of work to be done to get orgs back in real comm with their CF Public. And we haven’t got time to fool around.

There’s a lot of work to be done to get orgs back in real comm with their CF Public. And we haven’t got time to fool around.

It is vital that this PL be enforced.

It is vital that this PL be enforced.

Dissem Aide by order of
L. RON HUBBARD
Founder
Dissem Aide by order of
L. RON HUBBARD
Founder
LRH:RR:ne.rdLRH:RR:ne.rd


ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

ITEMITEM
PUBLICPUBLIC
HOW OFTENHOW OFTEN
QUANTITYQUANTITY
METHOD OF DISTRIBUTIONMETHOD OF DISTRIBUTION
TOTAL COSTTOTAL COST
WEEKLY COSTWEEKLY COST
1. Selectee Advice Packet No. 1
Contents: (a) Small Booklet about Sen. “The Character of Scientology” would be a good choice (EOS is too long for a Sen Adv Booklet) (b) A slip describing Selection & saying the person is Selected.
1. Selectee Advice Packet No. 1
Contents: (a) Small Booklet about Sen. “The Character of Scientology” would be a good choice (EOS is too long for a Sen Adv Booklet) (b) A slip describing Selection & saying the person is Selected.
FSM SelecteesFSM Selectees
Upon receipt of Selection SlipUpon receipt of Selection Slip
Through the mail at Bulk Mail rates or 2nd Class if insufficient number for the Bulk Mail rateThrough the mail at Bulk Mail rates or 2nd Class if insufficient number for the Bulk Mail rate
Paper/Print:
_________
Postage:
_________
Total:
Paper/Print:
_________
Postage:
_________
Total:
2. Selectee Advice Packet No. 2
Contents: (a) Info Pamphlet about Training & Processing (b) A large flimsy Gradation Chart (c) Data about Releases & Clears, the org and how to get there, living quarters near the org.
2. Selectee Advice Packet No. 2
Contents: (a) Info Pamphlet about Training & Processing (b) A large flimsy Gradation Chart (c) Data about Releases & Clears, the org and how to get there, living quarters near the org.
FSM SelecteesFSM Selectees
Two weeks after No. 1 pack mailed outTwo weeks after No. 1 pack mailed out
Through the mail at Bulk Mail rates or 2nd Class if insufficient number for the Bulk Mail rateThrough the mail at Bulk Mail rates or 2nd Class if insufficient number for the Bulk Mail rate
Paper/Print:
_________
Postage:
_________
Total:
Paper/Print:
_________
Postage:
_________
Total:
3. Selectee Advice Packet No. 3
Contents: A sign-up packet so arranged that all the person has to do is sign his name in order to enroll or be scheduled for processing or training. (Your Selectee Adv Packet No. 3 is usually the Adv Reg Pack.)
3. Selectee Advice Packet No. 3
Contents: A sign-up packet so arranged that all the person has to do is sign his name in order to enroll or be scheduled for processing or training. (Your Selectee Adv Packet No. 3 is usually the Adv Reg Pack.)
FSM SelecteesFSM Selectees
Two weeks after No. 2 pack mailed outTwo weeks after No. 2 pack mailed out
Through the mail at Bulk Mail rates or 2nd Class if insufficient number for the Bulk Mail rateThrough the mail at Bulk Mail rates or 2nd Class if insufficient number for the Bulk Mail rate
Paper/Print:
_________
Postage:
_________
Total:
Paper/Print:
_________
Postage:
_________
Total:
4. Advance Registration Packet No. 3
Contents: (a) All papers requiring signature (b) Airlines form & travel literature (c) A book order list (d) Club plan of Prepayment (e) Letter asking the person to fill it all in (0 A self addressed envelope.
4. Advance Registration Packet No. 3
Contents: (a) All papers requiring signature (b) Airlines form & travel literature (c) A book order list (d) Club plan of Prepayment (e) Letter asking the person to fill it all in (0 A self addressed envelope.
Training & Processing
Hot Prospects
Training & Processing
Hot Prospects
Upon Receipt of an expressed reach from an individual for Training or ProcessingUpon Receipt of an expressed reach from an individual for Training or Processing
Through the mail at Bulk Mail rates or 2nd Class if insufficient number for the Bulk Mail rateThrough the mail at Bulk Mail rates or 2nd Class if insufficient number for the Bulk Mail rate
Paper/Print:
_________
Postage:
_________
Total:
Paper/Print:
_________
Postage:
_________
Total:

ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

ITEMITEM PUBLICPUBLIC HOW OFTENHOW OFTEN QUANTITYQUANTITY METHOD OF DISTRIBUTIONMETHOD OF DISTRIBUTION TOTAL COSTTOTAL COST WEEKLY COSTWEEKLY COST 5. FSM Newsletter5. FSM Newsletter FSMs & Field AuditorsFSMs & Field Auditors Twice MonthlyTwice Monthly Through the mail at Bulk Mail rates or 2nd Class if insufficient number for the Bulk Mail rateThrough the mail at Bulk Mail rates or 2nd Class if insufficient number for the Bulk Mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 6. Goodwill Mailing Pieces6. Goodwill Mailing Pieces FSMs & FranchisesFSMs & Franchises Once a MonthOnce a Month Through the mailThrough the mail Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 7. Invites for Org Events7. Invites for Org Events CF PublicsCF Publics Whenever the Org has an eventWhenever the Org has an event Special mailing or can be announced in the MagSpecial mailing or can be announced in the Mag Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 8. Surveys8. Surveys Selected (depends on who is being surveyed)Selected (depends on who is being surveyed) As often as requiredAs often as required Enclosed in Mags or in Info PacksEnclosed in Mags or in Info Packs Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total:

ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

ITEMITEM PUBLICPUBLIC HOW OFTENHOW OFTEN QUANTITYQUANTITY METHOD OF DISTRIBUTIONMETHOD OF DISTRIBUTION TOTAL COSTTOTAL COST WEEKLY COSTWEEKLY COST 9. Fliers9. Fliers Individuals in CFIndividuals in CF DailyDaily Stuffed in letters or merchandise shipped. For reception, Body Reg or Public Reg use. NEVER mailed out as single pieces, stuffed loose in Mags or handed out on the streetStuffed in letters or merchandise shipped. For reception, Body Reg or Public Reg use. NEVER mailed out as single pieces, stuffed loose in Mags or handed out on the street Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 10. Accounts Fliers10. Accounts Fliers DebtorsDebtors MonthlyMonthly Stuffed in with monthly statements & mailed outStuffed in with monthly statements & mailed out Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 11. Advance Payment Fliers11. Advance Payment Fliers Persons who have made advance paymentsPersons who have made advance payments MonthlyMonthly Stuffed in with monthly statements & mailed outStuffed in with monthly statements & mailed out Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 12. Ticket Handouts12. Ticket Handouts Raw PublicRaw Public DailyDaily By hand to public in the streetBy hand to public in the street Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total:

ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

ITEMITEM PUBLICPUBLIC HOW OFTENHOW OFTEN QUANTITYQUANTITY METHOD OF DISTRIBUTIONMETHOD OF DISTRIBUTION TOTAL COSTTOTAL COST WEEKLY COSTWEEKLY COST 13. Leaflets for Franchises13. Leaflets for Franchises Franchise HoldersFranchise Holders MonthlyMonthly Mailed to Franchises or delivered by hand (in bulk)Mailed to Franchises or delivered by hand (in bulk) Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 14. Leaflets for FSMs14. Leaflets for FSMs FSMsFSMs MonthlyMonthly Mailed to FSMs or delivered by hand (in bulk)Mailed to FSMs or delivered by hand (in bulk) Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 15. Letters (originations and replies) PROVIDED: (a) Written with the CF folders in hand, (b) They do not C/S for a person, (c) Not form letters15. Letters (originations and replies) PROVIDED: (a) Written with the CF folders in hand, (b) They do not C/S for a person, (c) Not form letters Individuals in CFIndividuals in CF DailyDaily Mailed outMailed out Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 16. Letter Head Paper (used for writing letters to Public Individuals). Must be on policy and legal16. Letter Head Paper (used for writing letters to Public Individuals). Must be on policy and legal Publics in CF, Org’s Business Contacts (e.g. Telephone Co. Electricity & Light Co. etc) Accts Collection LettersPublics in CF, Org’s Business Contacts (e.g. Telephone Co. Electricity & Light Co. etc) Accts Collection Letters As often as required to keep stocks upAs often as required to keep stocks up Mailed outMailed out Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total:

ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

ITEMITEM PUBLICPUBLIC HOW OFTENHOW OFTEN QUANTITYQUANTITY METHOD OF DISTRIBUTIONMETHOD OF DISTRIBUTION TOTAL COSTTOTAL COST WEEKLY COSTWEEKLY COST 17. Letter Reg Questionnaires17. Letter Reg Questionnaires Individuals in CFIndividuals in CF DailyDaily Enclosed with Letter Reg LettersEnclosed with Letter Reg Letters Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 18. Posters18. Posters In the Org Public or raw public depending on contentIn the Org Public or raw public depending on content As requiredAs required Posted in conspicuous places either inside or outside the org, depending on contentPosted in conspicuous places either inside or outside the org, depending on content Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 19. Broad Questionnaires to detect person’s plans for Training and/or Processing19. Broad Questionnaires to detect person’s plans for Training and/or Processing Persons in CFPersons in CF Once a MonthOnce a Month Enclosed with the Mag (can also be printed in the Mag)Enclosed with the Mag (can also be printed in the Mag) Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 20. Request for more information Card (HCO PL 17 March 68 Boom Formula)20. Request for more information Card (HCO PL 17 March 68 Boom Formula) CF Public & Raw PublicCF Public & Raw Public As often as required to keep stocks upAs often as required to keep stocks up Enclosed in every Sen & Dianetic BookEnclosed in every Sen & Dianetic Book Paper/Print:
_________
Total:Paper/Print:
_________
Total:

ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

ITEMITEM PUBLICPUBLIC HOW OFTENHOW OFTEN QUANTITYQUANTITY METHOD OF DISTRIBUTIONMETHOD OF DISTRIBUTION TOTAL COSTTOTAL COST WEEKLY COSTWEEKLY COST 21. Div VI Book Ads: (Newspaper Ads & Public Mag Ads)21. Div VI Book Ads: (Newspaper Ads & Public Mag Ads) Raw PublicRaw Public Three consecutive placementsThree consecutive placements Placed in Mags & Newspapers that pull well & have a good sized circulationPlaced in Mags & Newspapers that pull well & have a good sized circulation Paper/Print:
_________
Total:Paper/Print:
_________
Total: 22. Book Promotion: Dust jackets, Book displays, Book Posters, leaflets on books, business cards22. Book Promotion: Dust jackets, Book displays, Book Posters, leaflets on books, business cards Book Salesmen in Div VIBook Salesmen in Div VI As often as required to keep stocks upAs often as required to keep stocks up For Div VI personal contact with public bookstores & LibrariesFor Div VI personal contact with public bookstores & Libraries Paper/Print:
_________
Total:Paper/Print:
_________
Total: 23. Div VI Info Pack No. 1
Contents: (a) Short punchy article designed to increase the person’s interest (b) Book Flyer, (c) Book order form, (d) Form letter, (e) Self addressed envelope23. Div VI Info Pack No. 1
Contents: (a) Short punchy article designed to increase the person’s interest (b) Book Flyer, (c) Book order form, (d) Form letter, (e) Self addressed envelope Lists of names of persons who have not bought anything from the orgLists of names of persons who have not bought anything from the org Upon receipt of lists of namesUpon receipt of lists of names Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rateThrough the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 24. Div VI Info Pack No. 2
Contents: Same product but different format24. Div VI Info Pack No. 2
Contents: Same product but different format As aboveAs above 2-3 weeks after No. 1 Info Pack mailed2-3 weeks after No. 1 Info Pack mailed Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rateThrough the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total:

ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL

ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL

ITEMITEM PUBLICPUBLIC HOW OFTENHOW OFTEN QUANTITYQUANTITY METHOD OF DISTRIBUTIONMETHOD OF DISTRIBUTION TOTAL COSTTOTAL COST WEEKLY COSTWEEKLY COST 25. Div VI Info Pack No. 3
Contents: Same product but different format25. Div VI Info Pack No. 3
Contents: Same product but different format As aboveAs above 2-3 weeks after Info Pack No. 2 mailed2-3 weeks after Info Pack No. 2 mailed Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rateThrough the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 26. Div II Info Packs No. 1
Contents: Short punchy article, flier, Order Form, Ltr Reg Ltr, Self addressed envelope26. Div II Info Packs No. 1
Contents: Short punchy article, flier, Order Form, Ltr Reg Ltr, Self addressed envelope Selected publics in CFSelected publics in CF As Reqd.As Reqd. Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rateThrough the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 27. Div II Info Packs No. 2
Contents: Same product but different format27. Div II Info Packs No. 2
Contents: Same product but different format As aboveAs above 2-3 weeks after Info Pack No. 1 mailed2-3 weeks after Info Pack No. 1 mailed Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rateThrough the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 28. Div II Info Packs No. 3
Contents: Same product but different format28. Div II Info Packs No. 3
Contents: Same product but different format As aboveAs above 2-3 weeks after No. 2 Info Pack mailed2-3 weeks after No. 2 Info Pack mailed Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rateThrough the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total:

CENTRAL ORGS ONLY
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL

CENTRAL ORGS ONLY
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL

ITEMITEM PUBLICPUBLIC HOW OFTENHOW OFTEN QUANTITYQUANTITY METHOD OF DISTRIBUTIONMETHOD OF DISTRIBUTION TOTAL COSTTOTAL COST WEEKLY COSTWEEKLY COST 1. Continental Mags MAJOR1. Continental Mags MAJOR Members, TR Auditors and processed listsMembers, TR Auditors and processed lists Every even month: Feb 1, Apr 1, Jun 1, Aug 1, Oct 1, Dec 1 - NEVER MAILED PIECEMEALEvery even month: Feb 1, Apr 1, Jun 1, Aug 1, Oct 1, Dec 1 - NEVER MAILED PIECEMEAL Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rateThrough the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 2. Continental Mags MINOR2. Continental Mags MINOR All orgs CF lists in the overall areaAll orgs CF lists in the overall area Every odd month: Jan 1, Mar 1, May 1, Jul 1, Sep 1, Nov 1 — NEVER MAILED PIECEMEALEvery odd month: Jan 1, Mar 1, May 1, Jul 1, Sep 1, Nov 1 — NEVER MAILED PIECEMEAL Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rateThrough the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: AREA ORGS ONLYAREA ORGS ONLY 1. Area Mag MAJOR1. Area Mag MAJOR TR Auditors, processed list and MembersTR Auditors, processed list and Members Every even month: Feb 1, Apr 1, Jun 1, Aug 1, Oct 1, Dec 1 — NEVER MAILED PIECEMEALEvery even month: Feb 1, Apr 1, Jun 1, Aug 1, Oct 1, Dec 1 — NEVER MAILED PIECEMEAL Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rateThrough the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 2. Area Mag MINOR2. Area Mag MINOR All persons in CFAll persons in CF Every odd month: Jan 1, Mar 1, May 1, Jul 1, Sep 1, Nov 1 — NEVER MAILED PIECEMEALEvery odd month: Jan 1, Mar 1, May 1, Jul 1, Sep 1, Nov 1 — NEVER MAILED PIECEMEAL Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rateThrough the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total:

SAINT HILL ORGS ONLY (SHUK, SHDK & ASHO)
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL

SAINT HILL ORGS ONLY (SHUK, SHDK & ASHO)
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL

ITEMITEM PUBLICPUBLIC HOW OFTENHOW OFTEN QUANTITYQUANTITY METHOD OF DISTRIBUTIONMETHOD OF DISTRIBUTION TOTAL COSTTOTAL COST WEEKLY COSTWEEKLY COST 1. The Auditor MAJOR1. The Auditor MAJOR Members, TR Auditors & processed lists in the SHCFMembers, TR Auditors & processed lists in the SHCF Every even month: Feb 1, Apr 1, J un 1, Aug 1, Oct 1, Dec 1 - NEVER MAILED PIECEMEALEvery even month: Feb 1, Apr 1, J un 1, Aug 1, Oct 1, Dec 1 - NEVER MAILED PIECEMEAL Through the mail. The Auditor for SHDK is mailed from SHUKThrough the mail. The Auditor for SHDK is mailed from SHUK Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 2. The Auditor MINOR2. The Auditor MINOR All Orgs’ CF listsAll Orgs’ CF lists Every odd month: Jan 1, Mar 1, May 1, Jul 1, Sep 1, Nov 1 - NEVER MAILED PIECEMEALEvery odd month: Jan 1, Mar 1, May 1, Jul 1, Sep 1, Nov 1 - NEVER MAILED PIECEMEAL Through the mail. The Auditor for SHDK is mailed from SHUKThrough the mail. The Auditor for SHDK is mailed from SHUK Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 3. The Supplement3. The Supplement All Orgs’ CF listsAll Orgs’ CF lists Every 6 months: 1 st Mar & 1 st SepEvery 6 months: 1 st Mar & 1 st Sep Enclosed with the Auditor Minor. The SHDK Supplement is mailed from SHUKEnclosed with the Auditor Minor. The SHDK Supplement is mailed from SHUK Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 4. The PAB4. The PAB All Int’l MembersAll Int’l Members Every even monthEvery even month Through the mail. Not mailed as an enclosure with the Auditor. The PAB for SHDK is mailed from SHUKThrough the mail. Not mailed as an enclosure with the Auditor. The PAB for SHDK is mailed from SHUK Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total:

ADVANCED ORGS ONLY (AOUK, AODK, AOLA)
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL

ADVANCED ORGS ONLY (AOUK, AODK, AOLA)
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL

ITEMITEM PUBLICPUBLIC HOW OFTENHOW OFTEN QUANTITYQUANTITY METHOD OF DISTRIBUTIONMETHOD OF DISTRIBUTION TOTAL COSTTOTAL COST WEEKLY COSTWEEKLY COST 1. “I Want To Go Clear Club” (IWGCC) Info Pack No. 1
Contents: (a) A welcoming letter, (b) Success Stories, (c) Sign-up forms for the first AO Service, (d) Privileges of the Club. Refer BO 47R.1. “I Want To Go Clear Club” (IWGCC) Info Pack No. 1
Contents: (a) A welcoming letter, (b) Success Stories, (c) Sign-up forms for the first AO Service, (d) Privileges of the Club. Refer BO 47R. IWGCC MembersIWGCC Members Upon receipt of applicationUpon receipt of application Through the mail at Bulk mail rates or 2nd class if insufficient number for the bulk mail rateThrough the mail at Bulk mail rates or 2nd class if insufficient number for the bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 2. “I Want To Go Clear Club” Info Pack No. 2
Contents: (a) Flimsy large Gradation Chart, (b) Materials that will target the person to Clear2. “I Want To Go Clear Club” Info Pack No. 2
Contents: (a) Flimsy large Gradation Chart, (b) Materials that will target the person to Clear IWGCC MembersIWGCC Members Two weeks after Pack No. 1 mailed provided he does not sign up from Info Pack No. 1Two weeks after Pack No. 1 mailed provided he does not sign up from Info Pack No. 1 Through the mail at Bulk mail rates or 2nd class if insufficient number for the bulk mail rateThrough the mail at Bulk mail rates or 2nd class if insufficient number for the bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 3. “I Want To Go Clear Club” Info Pack No. 3
Contents: Different version of the first Info Pack3. “I Want To Go Clear Club” Info Pack No. 3
Contents: Different version of the first Info Pack IWGCC MembersIWGCC Members Two weeks after Pack No. 2 mailed provided he does not sign up from Info Pack No. 2Two weeks after Pack No. 2 mailed provided he does not sign up from Info Pack No. 2 Through the mail at Bulk mail rates or 2nd class if insufficient number for the bulk mail rateThrough the mail at Bulk mail rates or 2nd class if insufficient number for the bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total:

ADVANCED ORGS ONLY (AOUK, AODK, AOLA)
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL

ADVANCED ORGS ONLY (AOUK, AODK, AOLA)
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL

ITEMITEM PUBLICPUBLIC HOW OFTENHOW OFTEN QUANTITYQUANTITY METHOD OF DISTRIBUTIONMETHOD OF DISTRIBUTION TOTAL COSTTOTAL COST WEEKLY COSTWEEKLY COST 4. Clear News (2 or 3 Pages in Newsletter Form)4. Clear News (2 or 3 Pages in Newsletter Form) Persons in AO CF who are Clear or above & persons who have expressed a reach for ClearPersons in AO CF who are Clear or above & persons who have expressed a reach for Clear Twice Monthly on schedule. NEVER PIECEMEALTwice Monthly on schedule. NEVER PIECEMEAL Through the mail at Bulk mail rates or 2nd class if insufficient number for the bulk mail rateThrough the mail at Bulk mail rates or 2nd class if insufficient number for the bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: 5. Advance Mag5. Advance Mag Persons in AO CFPersons in AO CF The 15th of each month on time all at once. NEVER PIECEMEALThe 15th of each month on time all at once. NEVER PIECEMEAL Through the mail at Bulk mail rates or 2nd class if insufficient number for the bulk mail rateThrough the mail at Bulk mail rates or 2nd class if insufficient number for the bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total:

ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

ITEMITEM PUBLICPUBLIC HOW OFTENHOW OFTEN QUANTITYQUANTITY METHOD OF DISTRIBUTIONMETHOD OF DISTRIBUTION TOTAL COSTTOTAL COST WEEKLY COSTWEEKLY COST Recruit Info Packs No. 1 Contents: Specific Form Ltr to a correct public, fliers to that exact public + reply form, or signup form or SurveyRecruit Info Packs No. 1 Contents: Specific Form Ltr to a correct public, fliers to that exact public + reply form, or signup form or Survey See HCO PL 24 June 70 Issue IISee HCO PL 24 June 70 Issue II frequentlyfrequently Through the mail at bulk mail rates or 2nd class if insufflcient numbers for bulk mail rateThrough the mail at bulk mail rates or 2nd class if insufflcient numbers for bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: Recruit Info Packs No. 2
Contents: Same product but different formatRecruit Info Packs No. 2
Contents: Same product but different format See HCO PL 24 June 70 Issue IISee HCO PL 24 June 70 Issue II 2-3 weeks after Info Pack No. 1 Mailed2-3 weeks after Info Pack No. 1 Mailed Through the mail at bulk mail rates or 2nd class if insufficient numbers for bulk mail rateThrough the mail at bulk mail rates or 2nd class if insufficient numbers for bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: Recruit Info Packs No. 3
Contents: Same product but different formatRecruit Info Packs No. 3
Contents: Same product but different format See HCO PL 24 June 70 Issue IISee HCO PL 24 June 70 Issue II 2-3 weeks after Info Pack No. 2 Mailed2-3 weeks after Info Pack No. 2 Mailed Through the mail at bulk mail rates or 2nd class if insufflcient numbers for bulk mail rateThrough the mail at bulk mail rates or 2nd class if insufflcient numbers for bulk mail rate Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: Recruitment LeafletsRecruitment Leaflets See HCO PL 24 June 70 Issue IISee HCO PL 24 June 70 Issue II frequentlyfrequently by handby hand Paper/Print:
_________
Total:Paper/Print:
_________
Total: Recruitment FliersRecruitment Fliers Personnel Pools per HCO PL 24 June 70 Issue IIPersonnel Pools per HCO PL 24 June 70 Issue II frequentlyfrequently Through the mail enclosed with a personal letter. For PPO use also.Through the mail enclosed with a personal letter. For PPO use also. Paper/Print:
_________
Postage:
_________
Total:Paper/Print:
_________
Postage:
_________
Total: Recruitment PostersRecruitment Posters See IICO PL 24 June 70 Issue IISee IICO PL 24 June 70 Issue II As requiredAs required Posted in conspicuous places either inside or outside the org, depending on contentPosted in conspicuous places either inside or outside the org, depending on content Paper/Print:
_________
Total:Paper/Print:
_________
Total: