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SCANS FOR THIS DATE- 720603 - HCO Policy Letter - Promotion Allocations [PL024-044]
CONTENTS PROMOTION ALLOCATIONS HANDLING PROMOTION RESTRICTIONS PROMOTION ALLOCATION CHECKLIST,
PURPOSES OF
CONCLUSION ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL
ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL
ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL
ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL
ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL
ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL
ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL
CENTRAL ORGS ONLY
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL
SAINT HILL ORGS ONLY (SHUK, SHDK & ASHO)
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL
ADVANCED ORGS ONLY (AOUK, AODK, AOLA)
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL
ADVANCED ORGS ONLY (AOUK, AODK, AOLA)
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL
ALL ORGS - AREA, CENTRAL, SHs & AOs
THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL
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HUBBARD COMMUNICATIONS OFFICE
Saint Hill Manor, East Grinstead, Sussex
HCO POLICY LETTER OF 3 JUNE 1972
ОФИС ХАББАРДА ПО СВЯЗЯМ
Усадьба Сент-Хилл, Ист-Гринстед, Сассекс
ИНСТРУКТИВНОЕ ПИСЬМО ОХС
ПО ОРГАНИЗАЦИОННОЙ ПОЛИТИКЕ ОТ 3 ИЮНЯ 1972П
Пересмотрено 2 февраля 1991
RemimeoРазмножить
AGsБанковским Администраторам Флага
AGFЧленам ФП
FBOsВ шляпы сотрудников, занимающихся маркетингом
FP MembersСерия Финансы, 13
Finance Series 13

АССИГНОВАНИЕ СРЕДСТВ НА ПРОДВИЖЕНИЕ

PROMOTION ALLOCATIONS

ПРЕДУПРЕЖДЕНИЕ: ЛЮБОЙ, КТО ДУМАЕТ, ЧТО ОН МОЖЕТ УВЕЛИЧИТЬ СТАТИСТИКУ МАССОВОЙ РАССЫЛКИ ПОЧТОВЫХ ОТПРАВЛЕНИЙ, НАПРАВЛЯЯ ВСЕМУ ЦФ ВМЕСТО ЖУРНАЛОВ ЛИСТОВКИ И БУМАЖКИ С РЕКЛАМОЙ, – РА3РУШАЕТ ВАШУ ОРГАНИЗАЦИЮ.

The Policy Letter which brought about
this Policy Letter and the Checklist is
HCO PL 20 May 72 “Types of Promotion”

В одном районе несколько организаций использовали свой доход для «массовой рассылки почтовых отправлений» в огромных количествах всем подряд, чтобы увеличить валовой доход, но просмотрели тот ужасающий факт, что эта «массовая рассылка почтовых отправлений» не приносила ни копейки дохода организациям и их статистика «Наличные – счета к оплате» ухудшалась. Этими организациями было проведено описанное ниже расследование, в результате которого была написана эта оргполитика.


ОРГПОЛИТИКА: том 2 КРО.

WARNING: ANYONE WHO THINKS THAT HE CAN RUN UP A BULK MAIL STAT BY MAILING OUT FLIERS AND BITS OF PAPER TO THE ENTIRE CF INSTEAD OF MAGAZINES, IS C-R-A-S-H-I-N-G YOUR ORG.

СИТУАЦИЯ: Организация осуществляет массовую рассылку почтовых отправлений в огромных количествах, не получая от этой рассылки заметных результатов.

The fact that orgs in the PAC area were using their Income to send out tons of “Bulk Mail” to anybody and everybody to get the GI up but had overlooked the ghastly fact that this “Bulk Mail” wasn’t raking in a cent and their Cash/Bills were worsening, brought about the following Investigation which resulted in this Policy Letter being written.

РАССЛЕДОВАНИЕ:

POLICY: OEC Volume II.

Большинство этих организаций забрасывали свою публику из ЦФ листовками, в которых продвигалась одна услуга за другой.

SITUATION: Orgs sending out huge quantities of Bulk Mail with no visible returns.

Одна организация дошла до того, что отложила оплату других основных расходов, чтобы осуществить массовую рассылку почтовых отправлений в огромном количестве, в надежде повысить валовой доход.

INVESTIGATION:

Но в результате всё, что они получили за такое продвижение, – это счета, никакого увеличения валового дохода и ухудшение статистики «Наличные – счета к оплате».

The majority of orgs have been flooding their CF Publics with scraps of paper selling them one service after the other.

Сент-Хилл вывернулся наизнанку, чтобы разослать одностраничные листовки с рекламой рандауна «Суперсила» примерно для 17.000 людей из ЦФ и выложил около 688 фунтов на это. Что они получили в результате, так это ухудшение статистики «Наличные – счета к оплате» и дальнейшее падение продаж рандауна «Суперсила».

One org went so far as to set aside other basic costs to get out massive quantities of Bulk Mail hoping to get the GI up.

В то же время рассылка журнала «Одитор» – действительно проверенного средства, создающего Сент-Хиллу доход, осуществляется «урывками». Это делается так: немного журналов рассылается на этой неделе, немного – на следующей, с парой сотен журналов «Одитор» за прошлый месяц, отправленных в качестве чего-то вспомогательного.

But what they got as a result was the bills for the promo, no GI increase and worsened Cash/Bills.

В одной из организаций сложилась интересная ситуация с графиками валового дохода и массовой рассылки почтовых отправлений: график валового дохода показывал приемлемое увеличение дохода в течение 4 месяцев (с апреля по июль 1971), статистика массовой рассылки почтовых отправлений «ползла» вверх вместе со статистикой валового дохода. Статистика дохода обваливается, не восстанавливается, а статистика массовой рассылки почтовых отправлений продолжает взмывать вверх и удерживает свой высокий тренд в течение ещё примерно 3-х месяцев и затем в конце концов соскальзывает вниз до низкого уровня валового дохода.

A SH bent over backwards to get out a Power Flier (one pager) to something like 17,000 individuals in CF and laid out £688 odd to do so. What they got in return was a deteriorating Cash/Bills and a continuing fall off of Power Sales.

Большая организация имеет в ЦФ около 3 700 имён (очень маленькое количество для такой большой организации) и папки в адресном файле этих людей помечены следующим образом (что является серьёзным нарушением):

Meanwhile, a real proven income producer for the SH, the Auditor Mag, is mailed out bit and piece style. Little bit this week, little bit next week with a couple of hundred Auditors from last month thrown in for good measure, and so it goes.

книга: 1) город; 2) пригороды; 3) за пределами города;

An interesting graph of an org’s GI and Bulk Mail showed Income going along nicely for 4 months (April-July 71), Bulk Mail crawling along. Income crashes, does not recover, but Bulk Mail goes sailing on up and continues its high trend for about 3 months and then eventually slides on down to the low GI range.

получатели услуг: 4) город; 5) окрестности; 6) за пределами города; 7) запросы; 8) возможные получатели услуг.

A large org has a CF of around 3,700 (very small for such a large org) and has their Address illegally tabbed as follows:

У этих организаций нет надежды на то, что они смогут вступить в общение с отдельным человеком из публики или же записать его на ту услугу, которая ему необходима и которую он хочет получить.

Book: (1) Town, (2) Suburbs, (3) Out of Town.

Это только несколько примеров неправильного использования продвижения, и таких примеров существует ещё больше.

Service Takers: (4) Town, (5) Suburbs, (6) Out of Town, (7) Requests, (8) Odds.

Во всех разделах тома 2 КРО постоянно упоминается и делается сильный акцент на 1) журналах и 2) письмах и на том, какое воздействие эти две вещи оказывают на валовой доход. Листовки приобрели искажённую важность для отделения 2 и стали необычным и дорогостоящим решением в попытке увеличить валовой доход. Рассылку листовок конфронтировать гораздо легче, чем рассылку журнала, также как и «публику где-то там» конфронтировать гораздо легче, чем отдельного человека.

They have not got a hope of communicating to the Public Individual or selling the Service the person needs and wants.

Мюнхенская организация, одна из лучших организаций в мире, имеет растущий валовой доход (зарабатывая больше 11.000 долларов в неделю). Их статистика массовой рассылки почтовых отправлений в среднем находится у отметки 1.000. Статистика писем растёт и эти письма приносят приблизительно 40-50% ответов. Они находятся в постоянном общении со своей публикой из ЦФ и продают определённые услуги определённым людям.

These are just a few examples of the misuse of promotion which have occurred — there are more.

СТАТИСТИКИ: Очень высокая стоимость отправки почты с огромной и растущей статистикой массовой рассылки почтовых отправлений, и никаких результатов.

Throughout OEC Vol II there is constant mention and heavy emphasis on (1) Mags and (2) Letters and what effect these two pieces have on Gross Income. Fliers have become an altered importance for Division IIs, and an unusual and costly solution in an attempt to get the Gross Income up. It is to be noted that it is far easier to confront getting out a flier than it is a Magazine and far easier to confront “the public out there” rather than the individual.

ПОЧЕМУ: Организация не придерживается принципа разделения на точные категории с учётом того, какой публике какая почта рассылается.

Munich, the best org in the World, has a soaring GI (making over $11,000 per week). Their Bulk Mail Out averages around the 1,000 mark. Letters Out stat is rising nicely and brings in about a 40-50% response. They are in constant comm with their CF Public, and sell specific services to specific persons.

ИДЕАЛЬНАЯ КАРТИНА: Организация должным образом осуществляет массовую рассылку почтовых отправлений правильным категориям и правильной публике, а финансовый офис одобряет выделение средств на продвижение, основанное только на этих точных категориях.

STATS: Very expensive mail out with huge rising Bulk Mail stats and no returns.

УЛАЖИВАНИЕ

WHY: Orgs do not hold to the exact categories of what is mailed to what Publics.

ПЛАН: Значительно снизить объём массовой рассылки почтовых отправлений и добиться того, чтобы оргполитика по продвижению применялась. Выпустить проверочный список разрешённых действий по продвижению, на которые ФП и банковский администратор Флага могут выделять денежные средства.

IDEAL SCENE: Orgs sending proper Bulk Mail out to the correct categories and Publics and finance only authorizing promo allocations based upon those exact categories.

ПРАВИЛА ПРОДВИЖЕНИЯ

HANDLING

  1. НИ ОДИН ЧЕЛОВЕК, КОТОРЫЙ ЯВЛЯЕТСЯ ПИНОМ ИЛИ НЕ ПОЛУЧАЕТ ДОСТИЖЕНИЙ В КЕЙСЕ, НЕ МОЖЕТ БЫТЬ ДОПУЩЕН К ЛИНИЯМ, СВЯЗАННЫМ С ФИНАНСАМИ.

Plan: Come down hard and get promo policy forced in and applied.

  • СЕКРЕТАРИ МЕСТНОГО ОХС НЕ ИМЕЮТ ПРАВА ПЛАНИРОВАТЬ ДЕЙСТВИЯ ПО ПРОДВИЖЕНИЮ.
  • PROMOTION RESTRICTIONS

  • МАССОВАЯ РАССЫЛКА ПОЧТОВЫХ ОТПРАВЛЕНИЙ НЕ ДОЛЖНА СОСТОЯТЬ ИЗ ЛИСТОВОК. ЛИСТОВКИ НУЖНО ВКЛАДЫВАТЬ В ПИСЬМА, В ОТПРАВЛЯЕМЫЕ ТОВАРЫ, В ВЫПИСКИ О СОСТОЯНИИ СЧЁТА, В ИНФОРМАЦИОННЫЕ ПАКЕТЫ И т.д.
  • 1. NO PERSON WHO IS PTS OR WHO GETS NO CASE GAIN MAY BE PERMITTED ON FINANCE LINES.

  • ЛИСТОВКИ НИКОГДА НЕ РАССЫЛАЮТСЯ ОТДЕЛЬНО.
  • 2. HASes MAY NOT SCHEDULE PROMOTION.

  • НА МАССОВУЮ РАССЫЛКУ ЛИСТОВОК НЕ ДОЛЖНО ВЫДЕЛЯТЬСЯ НИ КОПЕЙКИ.
  • 3. BULK MAIL IS NOT TO CONSIST OF FLIERS. FLIERS ARE FOR STUFFING IN LETTERS OUT, MERCHANDISE SHIPPED, STATEMENTS, INFO PACKS, ETC.

  • В ДАЛЬНЕЙШЕМ НЕ РАЗРЕШАЕТСЯ НИКАКИХ АССИГНОВАНИЙ СРЕДСТВ НА ПРОДВИЖЕНИЕ, КОТОРЫЕ НЕ СООТВЕТСТВУЮТ ТОЧНЫМ КАТЕГОРИЯМ, ПЕРЕЧИСЛЕННЫМ В САМОМ ПОСЛЕДНЕМ ОДОБРЕНОМ ПРОВЕРОЧНОМ СПИСКЕ ВЫСШЕГО РУКОВОДЯЩЕГО ОРГАНА, ГДЕ КОНКРЕТНО УКАЗАНЫ ДОПУСТИМЫЕ НАИМЕНОВАНИЯ МАТЕРИАЛОВ ПО ПРОДВИЖЕНИЮ.
  • 4. FLIERS ARE NEVER MAILED OUT AS SINGLE PIECES.

  • ОДОБРЕННЫЙ ПРОВЕРОЧНЫЙ СПИСОК НЕ МОЖЕТ БЫТЬ ИСКАЖЁН ИЛИ ИЗМЕНЁН НИКАКИМ ДРУГИМ СПОСОБОМ, КРОМЕ КАК ПУТЁМ ПЕРЕСМОТРА ЭТОГО ПРОВЕРОЧНОГО СПИСКА (С ПОСЛЕДУЮЩИМ ЕГО ОДОБРЕНИЕМ ВЫСШИМ РУКОВОДЯЩИМ ОРГАНОМ И ЗАЩИТНО-НАБЛЮДАТЕЛЬНЫМ КОМИТЕТОМ).
  • 5. THERE IS TO BE NOT ONE PENNY ALLOCATED FOR BROAD MAILINGS OF FLIERS.

  • ЕСЛИ КТО-ЛИБО ПРЕДСТАВИЛ НА ОДОБРЕНИЕ МАТЕРИАЛЫ ПО ПРОДВИЖЕНИЮ, КОТОРЫЕ НЕ СООТВЕТСВУЮТ ЭТОМУ ПРОВЕРОЧНОМУ СПИСКУ, НЕ ПРОПУСКАЙТЕ ИХ, ОТПРАВЬТЕ ИХ НАЗАД С ПРОКЛЯТИЯМИ И НАПИШИТЕ ДОКЛАД О ДЕВ-ТИ.
  • 6. NO PROMO ALLOCATION HEREAFTER MAY BE GRANTED THAT IS NOT PER THE EXACT CATEGORIES LISTED ON THE ATTACHED CHECKLIST.

  • АССИГНОВАНИЯ НА МАТЕРИАЛЫ ПО ПРОДВИЖЕНИЮ ВЫДЕЛЯЮТСЯ ТОЛЬКО ТОГДА, КОГДА ПРЕДСТАВЛЕННЫЕ НА ФП МАТЕРИАЛЫ ТОЧНО СООТВЕТСТВУЮТ КАТЕГОРИЯМ ПОСЛЕДНЕГО ОДОБРЕННОГО ПРОВЕРОЧНОГО СПИСКА.
  • 7. THIS CHECKLIST MAY NOT BE ALTER-1SED OR CHANGED IN ANY WAY.

  • НИКТО НЕ МОЖЕТ ССЫЛАТЬСЯ НА ЭТО ИП ОХС ДЛЯ ТОГО, ЧТОБЫ ОПРАВДАТЬ ТОТ ФАКТ, ЧТО МАТЕРИАЛЫ ПО ПРОДВИЖЕНИЮ НЕ РАССЫЛАЮСЯ, ПОТОМУ ЧТО ТОГДА У НЕГО ДЕЙСТВИТЕЛЬНО ВОЗНИКНУТ НЕПРИЯТНОСТИ. ЕСЛИ ОРГАНИЗАЦИЯ РАССЫЛАЕТ МАТЕРИАЛЫ ПО ПРОДВИЖЕНИЮ НЕПРАВИЛЬНО, У НЕЁ НЕ ТОЛЬКО ВОЗНИКНУТ СЕРЬЕЗНЫЕ НЕПРИЯТНОСТИ – ОНА ОБАНКРОТИТСЯ.
  • 8. SHOULD PROMO PRESENTED VIOLATE THIS CHECKLIST, NO GO, SEND IT BACK WITH A BLAST AND A DEV-T CHIT.

  • ДЕНЬГИ НА ПРОДВИЖЕНИЕ ДОЛЖНЫ БЫТЬ РАСПРЕДЕЛЕНЫ ТАКИМ ОБРАЗОМ, ЧТОБЫ ИХ ХВАТИЛО ДЛЯ КАЖДОГО ИЗ РАЗЛИЧНЫХ ТИПОВ ПРОДВИЖЕНИЯ. И НИЧЕГО ИЗ ЭТОГО НЕ ПОДРАЗУМЕВАЕТ, ЧТО СЛЕДУЕТ ПРЕНЕБРЕГАТЬ ДРУГИМИ ОСНОВНЫМИ ДЕЙСТВИЯМИ ПО ПРОДВИЖЕНИЮ И ЧТО НЕ НАДО ОГРОМНЫМ ПОТОКОМ РАССЫЛАТЬ ПИСЬМА ИЛИ ЧТО НУЖНО РАССЫЛАТЬ ТОЛЬКО ЖУРНАЛЫ, ПРЕНЕБРЕГАЯ ВСЕМ ОСТАЛЬНЫМ, И т.д.
  • 9. WHEN PROMO IS PRESENTED TO FP AS PER THE EXACT CATEGORIES OF THE CHECKLIST ONLY THEN WILL THE MONEY BE ALLOCATED FOR PROMO.

    Л. РОН ХАББАРД
    ОСНОВАТЕЛЬ

    10. NO ONE MAY USE THIS HCO PL AS AN EXCUSE NOT TO SEND OUT PROMO, OR THEY WILL REALLY BE IN TROUBLE. IF AN ORG SENDS PROMO INCORRECTLY THEY WILL NOT ONLY BE IN WORSE TROUBLE, BUT WILL ALSO GO BROKE.

    Пересмотрено при содействии Отдела технических исследований и компиляций ЛРХ

    11. PROMO MONIES MUST BE PROPORTIONED OUT TO COVER THE VARIOUS TYPES. NONE OF THIS PUSHING ASIDE OTHER BASIC PROMO AND GOING HELL BENT ON NOTHING BUT LETTERS OUT. OR, ONLY GETTING OUT THE MAG AND NEGLECTING EVERYTHING ELSE. ETC.

    PROMOTION ALLOCATION CHECKLIST,
    PURPOSES OF

    1. To establish as firm policy exactly what promotion must be used and that other types of mailed material may not be planned or allocated for.

    2. To use the same checklist (having obtained the usual basic cost of each item as in an FP No. 1), to service as a basic guide in preparation and approval and FBO allocation against future FPs.

    3. Used as a summary sheet for the week’s POs and EPOs, it can be compared by FP Members, AG and FBO to the basic one prepared in (2) above so that all persons involved in FP approval and FBO in particular can be assured that:

    (a) No promo is proposed or approved which is not on the checklist.

    (b) Items which are on the checklist are not being neglected.

    (c) Monthly items such as mags and items such as Reg Packs and info packs which are not printed weekly, are covered by layaside monies so that they can be printed and mailed as required by the Checklist.

    FBOs AND FINANCE PEOPLE ONLY BELONG ON PROMO LINES TO DEMAND THAT CORRECT PROMO GOES OUT TO THE CORRECT PUBLIC AND TO MAKE SURE THAT INCORRECT PROMO DOES NOT GET ALLOCATED FOR.

    CONCLUSION

    A lot of money has gone down the drain and a great many individuals have been neglected through the screams of “Get the Bulk Mail Stat up!”

    There’s a lot of work to be done to get orgs back in real comm with their CF Public. And we haven’t got time to fool around.

    It is vital that this PL be enforced.

    Dissem Aide by order of
    L. RON HUBBARD
    Founder
    LRH:RR:ne.rd

    ALL ORGS - AREA, CENTRAL, SHs & AOs
    THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

    ITEM
    PUBLIC
    HOW OFTEN
    QUANTITY
    METHOD OF DISTRIBUTION
    TOTAL COST
    WEEKLY COST
    1. Selectee Advice Packet No. 1
    Contents: (a) Small Booklet about Sen. “The Character of Scientology” would be a good choice (EOS is too long for a Sen Adv Booklet) (b) A slip describing Selection & saying the person is Selected.
    FSM Selectees
    Upon receipt of Selection Slip
    Through the mail at Bulk Mail rates or 2nd Class if insufficient number for the Bulk Mail rate
    Paper/Print:
    _________
    Postage:
    _________
    Total:
    2. Selectee Advice Packet No. 2
    Contents: (a) Info Pamphlet about Training & Processing (b) A large flimsy Gradation Chart (c) Data about Releases & Clears, the org and how to get there, living quarters near the org.
    FSM Selectees
    Two weeks after No. 1 pack mailed out
    Through the mail at Bulk Mail rates or 2nd Class if insufficient number for the Bulk Mail rate
    Paper/Print:
    _________
    Postage:
    _________
    Total:
    3. Selectee Advice Packet No. 3
    Contents: A sign-up packet so arranged that all the person has to do is sign his name in order to enroll or be scheduled for processing or training. (Your Selectee Adv Packet No. 3 is usually the Adv Reg Pack.)
    FSM Selectees
    Two weeks after No. 2 pack mailed out
    Through the mail at Bulk Mail rates or 2nd Class if insufficient number for the Bulk Mail rate
    Paper/Print:
    _________
    Postage:
    _________
    Total:
    4. Advance Registration Packet No. 3
    Contents: (a) All papers requiring signature (b) Airlines form & travel literature (c) A book order list (d) Club plan of Prepayment (e) Letter asking the person to fill it all in (0 A self addressed envelope.
    Training & Processing
    Hot Prospects
    Upon Receipt of an expressed reach from an individual for Training or Processing
    Through the mail at Bulk Mail rates or 2nd Class if insufficient number for the Bulk Mail rate
    Paper/Print:
    _________
    Postage:
    _________
    Total:

    ALL ORGS - AREA, CENTRAL, SHs & AOs
    THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

    ITEM PUBLIC HOW OFTEN QUANTITY METHOD OF DISTRIBUTION TOTAL COST WEEKLY COST 5. FSM Newsletter FSMs & Field Auditors Twice Monthly Through the mail at Bulk Mail rates or 2nd Class if insufficient number for the Bulk Mail rate Paper/Print:
    _________
    Postage:
    _________
    Total: 6. Goodwill Mailing Pieces FSMs & Franchises Once a Month Through the mail Paper/Print:
    _________
    Postage:
    _________
    Total: 7. Invites for Org Events CF Publics Whenever the Org has an event Special mailing or can be announced in the Mag Paper/Print:
    _________
    Postage:
    _________
    Total: 8. Surveys Selected (depends on who is being surveyed) As often as required Enclosed in Mags or in Info Packs Paper/Print:
    _________
    Postage:
    _________
    Total:

    ALL ORGS - AREA, CENTRAL, SHs & AOs
    THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

    ITEM PUBLIC HOW OFTEN QUANTITY METHOD OF DISTRIBUTION TOTAL COST WEEKLY COST 9. Fliers Individuals in CF Daily Stuffed in letters or merchandise shipped. For reception, Body Reg or Public Reg use. NEVER mailed out as single pieces, stuffed loose in Mags or handed out on the street Paper/Print:
    _________
    Postage:
    _________
    Total: 10. Accounts Fliers Debtors Monthly Stuffed in with monthly statements & mailed out Paper/Print:
    _________
    Postage:
    _________
    Total: 11. Advance Payment Fliers Persons who have made advance payments Monthly Stuffed in with monthly statements & mailed out Paper/Print:
    _________
    Postage:
    _________
    Total: 12. Ticket Handouts Raw Public Daily By hand to public in the street Paper/Print:
    _________
    Postage:
    _________
    Total:

    ALL ORGS - AREA, CENTRAL, SHs & AOs
    THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

    ITEM PUBLIC HOW OFTEN QUANTITY METHOD OF DISTRIBUTION TOTAL COST WEEKLY COST 13. Leaflets for Franchises Franchise Holders Monthly Mailed to Franchises or delivered by hand (in bulk) Paper/Print:
    _________
    Postage:
    _________
    Total: 14. Leaflets for FSMs FSMs Monthly Mailed to FSMs or delivered by hand (in bulk) Paper/Print:
    _________
    Postage:
    _________
    Total: 15. Letters (originations and replies) PROVIDED: (a) Written with the CF folders in hand, (b) They do not C/S for a person, (c) Not form letters Individuals in CF Daily Mailed out Paper/Print:
    _________
    Postage:
    _________
    Total: 16. Letter Head Paper (used for writing letters to Public Individuals). Must be on policy and legal Publics in CF, Org’s Business Contacts (e.g. Telephone Co. Electricity & Light Co. etc) Accts Collection Letters As often as required to keep stocks up Mailed out Paper/Print:
    _________
    Postage:
    _________
    Total:

    ALL ORGS - AREA, CENTRAL, SHs & AOs
    THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

    ITEM PUBLIC HOW OFTEN QUANTITY METHOD OF DISTRIBUTION TOTAL COST WEEKLY COST 17. Letter Reg Questionnaires Individuals in CF Daily Enclosed with Letter Reg Letters Paper/Print:
    _________
    Postage:
    _________
    Total: 18. Posters In the Org Public or raw public depending on content As required Posted in conspicuous places either inside or outside the org, depending on content Paper/Print:
    _________
    Postage:
    _________
    Total: 19. Broad Questionnaires to detect person’s plans for Training and/or Processing Persons in CF Once a Month Enclosed with the Mag (can also be printed in the Mag) Paper/Print:
    _________
    Postage:
    _________
    Total: 20. Request for more information Card (HCO PL 17 March 68 Boom Formula) CF Public & Raw Public As often as required to keep stocks up Enclosed in every Sen & Dianetic Book Paper/Print:
    _________
    Total:

    ALL ORGS - AREA, CENTRAL, SHs & AOs
    THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

    ITEM PUBLIC HOW OFTEN QUANTITY METHOD OF DISTRIBUTION TOTAL COST WEEKLY COST 21. Div VI Book Ads: (Newspaper Ads & Public Mag Ads) Raw Public Three consecutive placements Placed in Mags & Newspapers that pull well & have a good sized circulation Paper/Print:
    _________
    Total: 22. Book Promotion: Dust jackets, Book displays, Book Posters, leaflets on books, business cards Book Salesmen in Div VI As often as required to keep stocks up For Div VI personal contact with public bookstores & Libraries Paper/Print:
    _________
    Total: 23. Div VI Info Pack No. 1
    Contents: (a) Short punchy article designed to increase the person’s interest (b) Book Flyer, (c) Book order form, (d) Form letter, (e) Self addressed envelope Lists of names of persons who have not bought anything from the org Upon receipt of lists of names Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total: 24. Div VI Info Pack No. 2
    Contents: Same product but different format As above 2-3 weeks after No. 1 Info Pack mailed Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total:

    ALL ORGS - AREA, CENTRAL, SHs & AOs
    THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL

    ITEM PUBLIC HOW OFTEN QUANTITY METHOD OF DISTRIBUTION TOTAL COST WEEKLY COST 25. Div VI Info Pack No. 3
    Contents: Same product but different format As above 2-3 weeks after Info Pack No. 2 mailed Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total: 26. Div II Info Packs No. 1
    Contents: Short punchy article, flier, Order Form, Ltr Reg Ltr, Self addressed envelope Selected publics in CF As Reqd. Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total: 27. Div II Info Packs No. 2
    Contents: Same product but different format As above 2-3 weeks after Info Pack No. 1 mailed Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total: 28. Div II Info Packs No. 3
    Contents: Same product but different format As above 2-3 weeks after No. 2 Info Pack mailed Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total:

    CENTRAL ORGS ONLY
    THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL

    ITEM PUBLIC HOW OFTEN QUANTITY METHOD OF DISTRIBUTION TOTAL COST WEEKLY COST 1. Continental Mags MAJOR Members, TR Auditors and processed lists Every even month: Feb 1, Apr 1, Jun 1, Aug 1, Oct 1, Dec 1 - NEVER MAILED PIECEMEAL Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total: 2. Continental Mags MINOR All orgs CF lists in the overall area Every odd month: Jan 1, Mar 1, May 1, Jul 1, Sep 1, Nov 1 — NEVER MAILED PIECEMEAL Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total: AREA ORGS ONLY 1. Area Mag MAJOR TR Auditors, processed list and Members Every even month: Feb 1, Apr 1, Jun 1, Aug 1, Oct 1, Dec 1 — NEVER MAILED PIECEMEAL Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total: 2. Area Mag MINOR All persons in CF Every odd month: Jan 1, Mar 1, May 1, Jul 1, Sep 1, Nov 1 — NEVER MAILED PIECEMEAL Through the mail at Bulk mail rates or 2nd class if insufficient number for bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total:

    SAINT HILL ORGS ONLY (SHUK, SHDK & ASHO)
    THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL

    ITEM PUBLIC HOW OFTEN QUANTITY METHOD OF DISTRIBUTION TOTAL COST WEEKLY COST 1. The Auditor MAJOR Members, TR Auditors & processed lists in the SHCF Every even month: Feb 1, Apr 1, J un 1, Aug 1, Oct 1, Dec 1 - NEVER MAILED PIECEMEAL Through the mail. The Auditor for SHDK is mailed from SHUK Paper/Print:
    _________
    Postage:
    _________
    Total: 2. The Auditor MINOR All Orgs’ CF lists Every odd month: Jan 1, Mar 1, May 1, Jul 1, Sep 1, Nov 1 - NEVER MAILED PIECEMEAL Through the mail. The Auditor for SHDK is mailed from SHUK Paper/Print:
    _________
    Postage:
    _________
    Total: 3. The Supplement All Orgs’ CF lists Every 6 months: 1 st Mar & 1 st Sep Enclosed with the Auditor Minor. The SHDK Supplement is mailed from SHUK Paper/Print:
    _________
    Postage:
    _________
    Total: 4. The PAB All Int’l Members Every even month Through the mail. Not mailed as an enclosure with the Auditor. The PAB for SHDK is mailed from SHUK Paper/Print:
    _________
    Postage:
    _________
    Total:

    ADVANCED ORGS ONLY (AOUK, AODK, AOLA)
    THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL

    ITEM PUBLIC HOW OFTEN QUANTITY METHOD OF DISTRIBUTION TOTAL COST WEEKLY COST 1. “I Want To Go Clear Club” (IWGCC) Info Pack No. 1
    Contents: (a) A welcoming letter, (b) Success Stories, (c) Sign-up forms for the first AO Service, (d) Privileges of the Club. Refer BO 47R. IWGCC Members Upon receipt of application Through the mail at Bulk mail rates or 2nd class if insufficient number for the bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total: 2. “I Want To Go Clear Club” Info Pack No. 2
    Contents: (a) Flimsy large Gradation Chart, (b) Materials that will target the person to Clear IWGCC Members Two weeks after Pack No. 1 mailed provided he does not sign up from Info Pack No. 1 Through the mail at Bulk mail rates or 2nd class if insufficient number for the bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total: 3. “I Want To Go Clear Club” Info Pack No. 3
    Contents: Different version of the first Info Pack IWGCC Members Two weeks after Pack No. 2 mailed provided he does not sign up from Info Pack No. 2 Through the mail at Bulk mail rates or 2nd class if insufficient number for the bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total:

    ADVANCED ORGS ONLY (AOUK, AODK, AOLA)
    THIS IS WHAT YOU ALLOCATE PROMO MONIES ON AND THAT IS ALL

    ITEM PUBLIC HOW OFTEN QUANTITY METHOD OF DISTRIBUTION TOTAL COST WEEKLY COST 4. Clear News (2 or 3 Pages in Newsletter Form) Persons in AO CF who are Clear or above & persons who have expressed a reach for Clear Twice Monthly on schedule. NEVER PIECEMEAL Through the mail at Bulk mail rates or 2nd class if insufficient number for the bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total: 5. Advance Mag Persons in AO CF The 15th of each month on time all at once. NEVER PIECEMEAL Through the mail at Bulk mail rates or 2nd class if insufficient number for the bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total:

    ALL ORGS - AREA, CENTRAL, SHs & AOs
    THIS IS WHAT YOU ALLOCATE PROMO MONIES ON & THAT IS ALL

    ITEM PUBLIC HOW OFTEN QUANTITY METHOD OF DISTRIBUTION TOTAL COST WEEKLY COST Recruit Info Packs No. 1 Contents: Specific Form Ltr to a correct public, fliers to that exact public + reply form, or signup form or Survey See HCO PL 24 June 70 Issue II frequently Through the mail at bulk mail rates or 2nd class if insufflcient numbers for bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total: Recruit Info Packs No. 2
    Contents: Same product but different format See HCO PL 24 June 70 Issue II 2-3 weeks after Info Pack No. 1 Mailed Through the mail at bulk mail rates or 2nd class if insufficient numbers for bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total: Recruit Info Packs No. 3
    Contents: Same product but different format See HCO PL 24 June 70 Issue II 2-3 weeks after Info Pack No. 2 Mailed Through the mail at bulk mail rates or 2nd class if insufflcient numbers for bulk mail rate Paper/Print:
    _________
    Postage:
    _________
    Total: Recruitment Leaflets See HCO PL 24 June 70 Issue II frequently by hand Paper/Print:
    _________
    Total: Recruitment Fliers Personnel Pools per HCO PL 24 June 70 Issue II frequently Through the mail enclosed with a personal letter. For PPO use also. Paper/Print:
    _________
    Postage:
    _________
    Total: Recruitment Posters See IICO PL 24 June 70 Issue II As required Posted in conspicuous places either inside or outside the org, depending on content Paper/Print:
    _________
    Total: