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ENGLISH DOCS FOR THIS DATE- Books and Marketing (MKT-16, PR-45) - P820205 | Сравнить

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SCANS FOR THIS DATE- 820205 - HCO Policy Letter - Out-Ethics Symptoms [PL058-028]
- 820205 - HCO Policy Letter - Out-Ethics Symptoms [PL076-004]
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HUBBARD COMMUNICATIONS OFFICE
Saint Hill Manor, East Grinstead, Sussex
HCO POLICY LETTER OF 5 FEBRUARY 1982
Issue II
Remimeo All Staff Marketing Hats Dirs Promo Pubs PRs All Pubs & Comps Units Marketing Series 16
PR Series 45

BOOKS AND MARKETING

Don’t plan books to be printed without marketing liaison and don’t mishmash and cross publics when marketing books. Don’t market with generalities; marketing is aimed at specific publics. And above all, don’t downgrade or put black PR in books. Also, don’t hit at allies to upset them. This is a theta line. Make it theta all the way. If any black PR is done on it, it is only to blow enemies off it. But the theta in these works, all by itself, will blow the enemy away.

L. RON HUBBARD
Founder
Assisted by
Special Marketing Pgm Ops
Adopted as official Church policy by the
CHURCH OF SCIENTOLOGY INTERNATIONAL
CSI:LRH:SMPO:bk.gm