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ENGLISH DOCS FOR THIS DATE- PR and Information (PR-26) - P750330 | Сравнить

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SCANS FOR THIS DATE- 750330 - HCO Policy Letter - PR and Information [PL032-012]
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- 750330 - HCO Policy Letter - PR and Information [PL052-020]
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CONTENTS PR AND INFORMATION Cохранить документ себе Скачать
HUBBARD COMMUNICATIONS OFFICE
Saint Hill Manor, East Grinstead, Sussex
HCO POLICY LETTER OF 30 MARCH 1975
Remimeo PR Series 26

PR AND INFORMATION

PR brings things to the notice of a public.

In order to do that, the PR himself has to notice things.

There is no “ivory tower” in PR.

One has to know what is going on.

To do that a PR has to be on info lines and has to know accurately (not by gossip, which is a public’s action).

In writing a release or furnishing a campaign, a PR has to do his homework. He can’t rely on guesses or faking the data if he is to succeed.

Information, collection of, on any subject is a first-step must in any PR action.

This includes surveys. But there are other sources of info than surveys.

He notices things and handles.

He finds out the data before he acts,

The PR has to be the person in the know.

L. RON HUBBARD
Founder
LRH:nt.gm